Embodying the atmosphere of Manhattan's trendiest zip codes, the branding for TR+360° tells a story of the past & present.

For the merger of two premier venues, each design decision was rooted in creating a modern aesthetic, without abandoning the industrial feel of their historic neighborhood. Clean lines, bold typography, white space, and limited colors highlight the venue as a 'blank canvas', able to transform as any client dreams. An extensive exploration into user experience lead to a simplified, intuitive website that showcases the full range of the venue.