Where Smart Meets Beauty, the Packaging and collateral for PopSugar.com's cosmetic line reflects a fresh, no-nonsense attitude.

Inspired by input from the lifestyle brand's "100 Million Beauty Junkies", BEAUTYbyPopsugar made the statement that makeup should be easy, build-able and eco-friendly. So too was the design of the product packaging, keeping the visual identity true to the brand's values.