The new visual identity & website for Morningside Evaluations strategically engages clients in an way unique to the industry.

We built upon Morningside's preexisting logo, and invented a whimsical expanded brand identity. Switching from cliche stock photography to custom illustrations and developing clean website interactions were central breathing new life into the brand. The centerpiece of our strategy was Sonny - a mascot created to guide the user through the site's features and processes.